Valentine’s Day in Japan

Share on facebook
Share on twitter
Share on linkedin
Share on email
red roses close up photography

Japan greets first working day of 2022 and today is also the first day when the chocolate sales season for the Valentine’s Day begins.
The way of celebrating Valentine’s Day in Japan is very unique unlike other countries. The big difference is the day when women give chocolates to men.
This is a result of the penetration of Japanese-style Valentine’s culture as a Japanese chocolate company launched a campaign on Valentine’s Day is a day “to ask him” for girls.
The next difference is that it’s a day not only to give chocolates to a man in love, but also to give chocolates to men near her. Chocolate that is given to people other than lovers is called “giri choco” and has no romance in it. It is just distributed to colleagues and bosses in their office, and boyfriends at school (including kindergarten!) with a gratitude or friendship.
This is another new campaign to sell more chocolate, and as Valentine’s Day coming, you’ll see a woman buying a lot of the same wrapped chocolate gifts on a special site in department stores.

In recent years, remote work has become new norms and it lows opportunities to hand out these giri choco, a new idea to treat “yourself” by purchasing gorgeous chocolates for yourself is becoming popular. 

Anyway the Japanese festivities of love have something for just about everyone!

Japanese audio for the Valentine's Day

More Posts

Asakusa Cat

a precious cat stares longingly out the window at a crowd of people going to and fro. Telltale signs scattered about the room reveal why it appears to be upset.

Japanese Oshogatsu, New Year

How do the Japanese celebrate the Japanese New Year?
Oshogatsu (お正月), the New Year period is one of the most important holidays of the year for us, because we welcome and celebrate the Toshigami-sama deities that were our ancestors.

momiji in otaguro park

The mystery of momiji

Same as sakura, people like to go for viewing it. While sakura viewing is called “ohanami” means as it is, interestingly momiji is called “momiji gari” that means momiji hunting. Although momiji is an essential tree in Japanese gardens, it’s because people…

Bonsai partner

The formal way to appreciate bonsai, “shitakusa” is indispensable. How it works with bonsai, please see some photos I took in Showa Kinen Memorial Park.

0:00
0:00